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Welcome to Mustard
Mustard is an independent consultancy helping businesses create, shape, and bring new propositions to the Lloyd’s and London insurance market.
We work with organisations looking to develop new products, explore new markets, establish new business models, or make better use of the opportunities available to them.
Sometimes that means helping a business see an opportunity it hadn't previously considered. Sometimes it involves developing an existing idea into a commercially viable proposition, identifying the right partners, or creating the structures and relationships needed to make it happen.
We combine creative thinking with practical market experience, commercial understanding, and an extensive network of relationships to help turn opportunities into businesses.
Three reasons to talk to us
Build new
Build new
Build new
Create something that doesn't yet exist.
Whether it's a new insurance product, an MGA, an underwriting proposition, or an entirely different business model, Mustard helps organisations explore opportunities, develop commercially viable propositions, and establish the partnerships and structures needed to bring them to market.
Go new
Build new
Build new
Take your business somewhere different.
New markets, new distribution channels, new relationships, or new ways of accessing Lloyd’s. Mustard helps organisations identify opportunities beyond their existing activities and develop practical ways of pursuing them.
Unlock
Build new
Unlock
Find the opportunity hiding in plain sight.
Sometimes the ingredients for growth are already there, but the business hasn't quite worked out how to bring them together. Mustard helps organisations challenge established thinking, recognise overlooked opportunities, and make better use of their existing capabilities, relationships, and market position.
What could Lloyd's do for your business?
Lloyd’s is a remarkable collection of underwriting expertise, capital, licences, infrastructure, and relationships. Yet many businesses, including some already operating within the market, may not fully appreciate how those capabilities could help them achieve their ambitions.
Mustard helps organisations explore what Lloyd’s could make possible.
That might involve establishing a new underwriting operation, accessing capacity, developing an alternative distribution arrangement, creating a delegated authority proposition, or bringing together businesses whose complementary capabilities offer an entirely new commercial opportunity.
The starting point isn't necessarily: how do we get into Lloyd’s?
It's: what are we trying to achieve, and could Lloyd’s help us get there?
Let's explore the possibilities!
Why Mustard?
More than a fresh perspective.
There are plenty of people who can analyse a business, identify its challenges, and recommend what it should do next.
Mustard is interested in what might be possible in the first place.
Our approach combines creative thinking with a practical understanding of the Lloyd’s and London insurance market, its commercial relationships, and the structures that allow businesses to operate within it.
We don't believe that every opportunity begins and ends within a single organisation. Some of the most interesting possibilities emerge when different businesses, capabilities, and ambitions are brought together in ways that hadn't previously been considered.
Mustard can help make those connections, develop the proposition, and work with the parties involved to create something commercially worthwhile.
We're equally comfortable challenging an established business to think differently or working with an entrepreneur who has the beginnings of an interesting idea.
In either case, the objective is much the same: to find opportunities worth pursuing and help make them happen.
Contact Us
Got something in mind?
Perhaps you have an idea that needs developing, an opportunity you're not quite sure how to pursue, or a business challenge that could benefit from a different perspective.
Or perhaps you're simply curious about what might be possible.
Either way, we'd be interested in hearing from you.
Let's talk
Mustard Consulting | Building What Comes Next in Insurance
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