Mustard Consulting
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About Mustard

Mustard Consulting was founded on a belief that creativity and strategy aren’t opposites. They’re partners.


By utilising the skills and experience of high-profile industry executives, we work with corporate leaders, innovators, and boards to help them think differently, challenge assumptions, and design new pathways to success.
 

Our background spans high-performance consultancy, innovation, and thought leadership. 


Whether redefining a business model, reimagining a brand, or unlocking internal creativity, we bring a balance of intellect and imagination to every engagement.
 

We don’t just help you plan differently. We help you think differently.

John Keen, Founder

  I bring deep, proven experience from across the insurance ecosystem. I have led business development and growth initiatives in both retail and wholesale markets, and whilst working at Lloyd’s, I helped managing agents and syndicates design and execute distribution and diversification strategies across global markets.


I originated and led the creation of the Lloyd’s captive syndicate framework to attract profitable new business to the platform.


In 2022, I was the principal founder of Lime Syndicate Management, Lloyd’s newest managing agent and the first third-party syndicate managing agent application to be successfully submitted to Lloyd’s and the PRA. Lime was acquired by Somers Re (an Arch subsidiary) in July 2024.


I am a business development strategist with a unique combination of skills and experience. My expertise lies in crafting innovative insurance solutions, navigating complex regulatory landscapes, and driving strategic growth.

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